On the roughest mountain as on the smoothest German autobahn’s tarmac.

Challenge:
Adaptive air suspension is something that most of the drivers of a premium car are not so familiar
with. “Ok, it increases the confort” - they say. So Audi asked for a playful way to show to their customers the benefit of a constanty leveled SUV.

Idea:
It always starts with the feature. There’s no way around. And an “Air” based mechanism that allows us to level the car irregardless of the surface it is on, can most certainly be stressed by using the most known tool for leveling up virtually anything. Surprise surprise - the Bubble Level. But in the Audi particular case as much as the tool is squewed, the 4 union bubbles will always be straight.