Sometimes a used car ad is not what it seems to be at first sight.

Challenge:
Full-History used cars are hard to find, Audi Approved: Plus is the service from Audi that guarantees that the brand knows everything about the car one is buying.

Idea: Each Audi car has a unique story behind it. Be a technical one, or one linked to its usage. We joked around with the catches that often are hidden in the 2nd hand classified ads, and twisted them into headlines that helped us tell the story of each one of the cars.