Tiago Pinto

A Summer Festival Stand that works as a radio station studio and an activation for the youngsters.
To engage the audience during all the major mainstream summer festivals in 2009.

Challenge:
To create a practical brand atraction based on standard containers, that would accomodade an activation + area for the radio hosts to record/broadcast interviews with musicians.

Idea:
Whatever goes on summers festivals “Roda na 3” - this is a play on words that works both for “spinning” and  “on air”. That said, we had the two main motifs for our stand. On the upper floor there were the interviews that were on air, and at the ground floor our activity for the festival goers that would need to run on the spinning wheel up to the point they would tunne into the local frequency of Antena 3. When accomplished they’d be rewarded with branded give aways.