Tiago Pinto

NOONE ADVOCATES FOR LOCAL BETTER THAN RURAL HOUSEWIVES CIRCLE These ladies know their business. Pay attention.

Challenge:
To build the credentials of Biedronka as a great store to sorce the best and authentic local products from the different regions around the country.

Idea:
In Poland each village have a circle devoted to make sure tradition remais as it should. Kółko Gospodyń Wiejskich meet often, have a specific dress code, chants, dialects and they take very seriously the local delicacies. That’s why we rely on them to certify the products that Biedronka will have on offer for their customers.