Tiago Pinto

Biedronka Price Platform
The moment one gets inside Biedronka they’ll discover that’s all about savings. 

Follow Biedronka Savings Everyday there are more reasons to shop at Biedronka.

Challenge:
In the context of double digit inflation rate bargains ain’t enough. Biedronka, the leading discount supermarket in the country had to provide to poles the solution for the rasing costs of living. Hence, a new price platform had to be created focusing on the saving aspect.

Idea: 
“Biedronka Savings” is quite a straight forward name, advocating exactly for what the brand means to provide its customers with rational reasons to shop at Biedronka. The new platform, by the continuos movement forward inwards the cut-shaped ladybug sillouette stresses that there is more to everytime one gets inside the store. Follow the Biedronka for more savings on products across all categories.