Tiago Pinto

Every reason is great to go to Biedronka!
Millions of Poles choose Biedronka everyday as their place to go shopping. Each one of them have their own reasons, and guess what... All of their reasons are right!

Challenge:
In a ever-competitive market as food retail is, the challenge to make inquestionable that there are an immense number of reasons that make Biedronka the biggest and most chosen supermarket chain by the polish consumers was a mandatory for 2023.

Idea: 
Sometimes idea lay on the very core of the challenge. It happened just that with this very idea. We appropriate the expression “I Go to Biedronka”, as the key word and trigger to the whole platform, and used consumer  inputs to demonstrate the never-ending reasons that people have to go to Biedronka. So we let the customer voice wheater it is the great prices, the quality of the own-brands, proximity, the freshness of bread and fruits and veggies... well you got the point. Every reason is a great reason to go to Biedronka.