This a project that I undertook as person that was a bit full of constantly burning my tongue and inner cheeks due to hot coffee to go :)
Challenge:
In order for costumers to enjoy coffee at its best, it must be brewedand served at a high temperature. On the other hand consumerresearch reveals that people often prefer to wait for their beverageto cool down before sipping, to avoid the risk of scald burns.How can design play a central role in such matter, improvingthe consumer’s experience?
Idea:
Going straight to the key element between the consumer and the coffee itself: the coffee cup.Creating a coffee cup that warns you to be extra careful when taking a sip, when your coffeeis most likely still too hot for you. The coffee cup changes its design due to the useof a temperature sensitive paint that is ‘triggered’ by temperatures above 70ºc. When the coffee cools down the iconic DD cup is revealed. Good morning! Enjoy your coffee.
Role: Concept
Concept: Tiago Pinto