The place for taste explorers
Forastero, by definitition, is a foreigner. A stranger. The one who is misplaced or out of it’s natural place. We rather think of them as travellers, someone who acquires knowledge from abroad, to then share when gets home. To summup, Forastero is the one who brings the world to you.
Challenge:
To conceptually build a brand, a store model, and a mojo for a from-scratch business of coffee, candy and chocolate in Poland.
As a brand it needed to be familiar but recognizable, it couldn’t be too serious or based on heritage (as most of the already established bonboneries). It’s caracter of the bearer of novelties had to be present from the begining.
Brand Design
The Store Concept
The first-ever Forastero&co store, needed to fully encompass the triple scenography that characterizes the brand: The Candy, The Coffee and The Chocolate categories. Our primary focus on this proposal to really capture within 1 store, the three distinct, yet connected, spaces. In order to fully explore the capacity of the branding system that we previously developed and make this store as rich from a visual and sensorial stand point.
Relaxation (Coffee)
Fun (Candy)
Refinement (Chocolate)
The Merchandising
The Key Visuals
Role: Project Lead; Creative Direction, Concept Development; Spatial & Furniture Concept; Art Direction
Agency: Duda Polska
ECD: Daniel Barrocas
CD: Tiago Pinto
Design: Chris Benisek & Alberto Quintas
CW: Rafal Forkasiewicz
Photo: Piotr Hołubowicz (Choco)
Mário Ambrósio(Coffee & Candy)
ECD: Daniel Barrocas
CD: Tiago Pinto
Design: Chris Benisek & Alberto Quintas
CW: Rafal Forkasiewicz
Photo: Piotr Hołubowicz (Choco)
Mário Ambrósio(Coffee & Candy)