Tiago Pinto

A NEW BRAND IS BLOOMING
For: Flexitarians, vegetarians, pescatarians, only-eat-meat-on-sundays(arians) and why not, meat eaters. 

Challenge:
Launch and position Go Vege brand, getting an younger audience to trust an recognize the quality and specially the tastefullness of these not-so-common-products for Biedronka’s shelves (Plant-Based range of products) paying special attention to not polarize the ideals behind the choice.

Idea:
Plant-based was a great inspiration from the major feature of the product. So we visualized the launch of Go Vege as this amazing bloom of oportunities to introduce plan-based ingredients on one’s diet. Without forcing ideals, without mentioning sides - All about conveying the plant origin and the endless possibilities for our products usage (in any diet), and when one does that one thing is for sure - The tastyness of their meals will grow!