Tiago Pinto

Lintas Lisboa 60 Years Logo 
“You have to know the past to understand the present” 

Challenge:
Lintas Lisboa was about to celebrate 60 years on the market, that alone would make the agency the oldest ad agency still operating in the portuguese market. To signal the moment, the agency general manager invited present and past staff to design their own version of the anniversary logo.

Idea: 
To talk about oldest advertising agency operating in the country is to talk about about a variety of phases of that same brand. Actually, it is to talk about the evolution of a brand over 60 years. When doing such exercise one comes to the conclusion that Lever Brothers In House Ad Agency, Interpublic Group, Ammirati Puris, Lowe + Partners and Ativism (all the name mutations over the years) is what allows us to come to the LINTAS of the present.