A NEW WORLD OF TASTE
Countries of indulgent chocolate, creamy landscapes and colourful playgrounds. Many shapes and colors and always tasty - that’s how we see Marletto’s World.
Challenge:
To launch a quality brand of Ice Creams, to compete in the mainstream-premium fringe of the market. Complete comms & visual platform to distinguish Marletto from competition.
Idea:
With a immense variety of products, we could call Marletto a world on it’s own. Family packs of different sizes, vegan ice cream, sorbets on a stick, cones, popsicles of various shapes and flavous and so on and so forth. We assumed each category was a country, and the total sum of the parts was an ever evolving tasty world that we invite everyone to discover.
Role: Concept Development; Creative Direction & Art Direction
Lürzer's Archive 200 Best Digital Artists/Illustrators Worldwide 21/22
Lürzer's Archive 200 Best Digital Artists/Illustrators Worldwide 21/22
Agency: Duda Polska
ECD: Daniel Barrocas
CD: Tiago Pinto
AD: Tiago Pinto
CW: Gabi Kołodko
P.H: OTO Films
Post: ORKA
Sound: cafeole
Music: Casa do Som
Photo: Szymon Świętochowski
Post: Piotr Hołubowicz
Prod: Rafał Chabasiński/Bartosz Jodłowski
ECD: Daniel Barrocas
CD: Tiago Pinto
AD: Tiago Pinto
CW: Gabi Kołodko
P.H: OTO Films
Post: ORKA
Sound: cafeole
Music: Casa do Som
Photo: Szymon Świętochowski
Post: Piotr Hołubowicz
Prod: Rafał Chabasiński/Bartosz Jodłowski