There are novelties in the world of taste!
After a 4 year run platform on the world of taste is time to dig inside and see the magic. There are Fairy Tales, Japanese Taste Trips and of course, flavours that will take you to the outer space.
Challenge:
To evolve from highly apetite apeal platform, towards a more humanized approach while staying true to the magic asset that we have created in 2020 to the brand.
Idea:
It’s the moment that we reach for the world of Marletto that we can see the magic really being transporter for the human life. Fairytales that come alive, a quick visit to Japan, or floating mid air it is all triggered by the amazing new flavours of Marletto Ice Cream.
Role: Concept Development; Creative Direction
Agency: Duda Polska
CCO: Daniel Barrocas
CD: Tiago Pinto
AD: Rodrigo Fabocci
CW: Rafal Forkasiewicz
P.H: OTO Films
Post: ORKA
Sound: cafeole
Music: Sonido
Prod: Rafał Chabasiński
CCO: Daniel Barrocas
CD: Tiago Pinto
AD: Rodrigo Fabocci
CW: Rafal Forkasiewicz
P.H: OTO Films
Post: ORKA
Sound: cafeole
Music: Sonido
Prod: Rafał Chabasiński