Tiago Pinto

Full Fat Milk, Skimmed, Soy Milk, On Cereal, Low Fat, Almond, Ice Cold on a Glass, w/ Chocolate, Hot on a Cup, Lactose-Free... Well. As many variants as there are likings.

Challenge:
Biedronka needed to adress everyone that whatever kind of milk one would be looking for, for sure they would find it at Biedronka, as it was recently named “Nr.1” amongst “milk-sellers” in the country.

Idea:
A very graphical way to portray the different ways to consume milk were expressed on the BG, while our heroes drunk it’s cup of milk, assuring that despite the many faces of milk, one thing is for sure: All are smilley faces.