Repsol is one of the brands closely tied to my life back home, which is why I chose it as the subject of my Final Assignment for the Master’s in Retail and Hospitality Design. My objective was to bridge the disconnect between the striking exterior architecture by Norman Foster and the interior spaces, which currently feel detached from that vision. The project focused on developing a unified business and visual concept to position Repsol service stations as true brand embassies - elevated sprint stops that embody excellence in travel.
Challenge:
To create a concept that brought the architectural excelence of the exterior of the gas stations and create a shopping experience that would combine the different missions for the same space. Quick Shopping, Rest, and Grocery Convenience. All this lead to the overall concept “In one Sprit, I do many things”.
Final Masters’ Assignment - Repsol Sprint Retail Space Concept
Role: Student; All work my own;