I look at retail spaces as the sacred spaces where the brands really expose what they really are. It is the most designed environment for a brand to show what it is all about. So, after working in the industry for over 15 years, I decided to pursue a Masters Degree on how to create Brand Embassies.
Here’s a sample of few assignments.
Challenge:
To combine the attendance and successfully accomplist the master’s certificate while working full time as a creative director and while welcoming my daughter to this world.
Final Masters’ Assignment - Repsol Sprint Retail Space Concept
Hospitality Concept Assignment - Zara Café Salamanca, Madrid
An assignment for the “Hospitality Design” subject that consisted on comming up with a concept for a Zara Café in any location of choice.
My goal was to take this chance to position Zara amidst the hig-end fashion customers, by the choice of the concept and location.
Retail Design Scalability Assignment - TOUS Young Line Space
Design Basics - Matusalem Store LDN
Role: Student; All concepts my own;