Nope! Wearing a helmet does not make you look like a Geek, nor a Princess and much less a Teddy Bear.

Challenge:
How to make bike-riders aware of the fact that a helmet is meant to protect themselves, despite their beliefs of such an item makes them less stylish.

Idea:
To make fun of the reason that makes them not to were one. Addressing how ridiculous it is to enrol in a death-treatening ride just for the fear of looking “ridiculous”.