NATURE’S BEST, packed in tasteful combinations.

Challenge:
Establish the naturalness and taste quality of Vital Fresh products. To Launch a brand that stands for the convenience of getting to people fresh additive-free F&V products.

Idea:
All products from Vital Fresh have a few great things in common: Natural, Freshly picked and combined Fruits or/and Veggies. That said, we looked into translating each product to it’s own natural pattern. The mandala itself is a deconstructed product with the exact ingredients, that works as visual metaphor to establish where a given salad, smoothie or juice came from and tastes as.