A Café-Activation for Zara in the Salamanca District in Madrid. As a high street district, the concept of this particular café is an upscale to Zara’s clientele - blending High Fashion Catwalk with the finesse of Michelin Star level pasticery.
Challenge:
To create a concept that is both viable and works as a major differentiator for the Zara Brand. In this case, I created a concept that allows to show the new collection that waiters will be wearing, as well as display and use the Zara Home collection of furniture like seats, tables and chairs and accessories as tablewear, cuttelery and ceramics. While enjoying signature desserts by Chef Jordi Roca
An assignment for the “Hospitality Design” subject that consisted on comming up with a concept for a Zara Café in any location of choice.
My goal was to take this chance to position Zara amidst the hig-end fashion customers, by the choice of the concept and location.
Hospitality Concept Assignment - Zara Café Salamanca, Madrid
Role: Student; All concepts my own;